Art-Invest acquires 25hours Hotel in Vienna

Art-Invest Real Estate has purchased the 25hours Hotel at MuseumsQuartier in central Vienna from a joint venture between JP Immobiliengruppe and WertInvest. 

25 Hours, Vienna

The hotel will continue to be operated under a long-term lease by KNSA Hospitality, part of Ennismore's lifestyle hospitality platform, maintaining the 25hours brand. This acquisition strengthens Art-Invest Real Estate's Vienna hotel portfolio and aligns with its strategy of investing in prime European metropolitan and tourist destinations.
The 216-room lifestyle hotel, featuring 34 suites and a distinctive circus theme, offers a wide array of dining and leisure amenities. These include the Ribelli Italian restaurant and "Der Dachboden" rooftop bar, a local favourite known for its panoramic city views. The hotel also provides flexible conference facilities and a wellness area with a sauna, steam room, and fitness centre, catering to both business and leisure guests.
The 25hours Hotel at MuseumsQuartier is ideally situated in Vienna's culturally rich seventh district, close to Mariahilfer Straße, the city's first district (housing City Hall, Parliament, and Hofburg Palace), and numerous cultural institutions, restaurants, and shops. Originally built in 1971 as a student residence, it was converted into a hotel in 2013. The acquisition was executed as an asset deal for an institutional fund, with Art-Invest Real Estate planning to hold the property long-term. The purchase price remains confidential.
Peter Ebertz, managing director and head of Hotels at Art-Invest Real Estate, commented: “With the purchase of the 25hours Hotel at the MuseumsQuartier in Vienna, we are continuing our strategy of investing in hotels in major European cities and sought-after leisure destinations. Thanks to its broad target audience appeal, the 25hours Hotel has proven its resilience and offers attractive potential for value appreciation. In the future, we intend to further increase our investments in lifestyle hotels in European cities with high leisure demand.”
Mark Leiter, managing director and head of the Vienna branch at Art-Invest Real Estate, stated: “This acquisition underscores the importance of the Vienna hotel market for our growth strategy. Its location in the city's cultural centre and the hotel's unique concept make this investment an ideal addition to our portfolio.” 
Daniel Jelitzka, owner and managing partner of JP Immobilien, said: “This acquisition underscores the importance of the Vienna hotel market for our growth strategy. The 25hours Hotel at the MuseumsQuartier holds a special place for us – it was our first hotel investment in 2003 and thus a landmark for the development of our hospitality division.” 
Michael Tojner, owner and managing partner of WertInvest, added: “This exceptional property, along with its innovative operator and operating concept, demonstrates that real estate transactions are possible even in challenging market conditions.”
Art-Invest Real Estate was advised by Barnert Egermann Illigasch Rechtsanwälte, TPA Steuerberatung, Delta Managing & Consulting Engineers, and MRP Consult. JP Immobilien & WertInvest received advice from Wolf Theiss Rechtsanwälte, Oterea and JP Hospitality Advisory II. This transaction was brokered by Eastdil Secured.