Cain rebrands, refines global investment approach

Investment manager Cain, previously known as Cain International, has unveiled a brand refresh that signifies its shift into a global, equity-centric investment firm. 

Jonathan Goldstein

The update includes shortening its name to "Cain," along with a new logo, modern visual identity, and clearer definition of its investment platforms, all reflecting its expanded scale, ambition, and commitment to strategic growth.
Established in 2014 by CEO Jonathan Goldstein and Todd Boehly's Eldridge Industries, Cain currently manages around $13.8 bn (€11.8 bn) in assets, with investments across more than 20 major cities worldwide.
Cain's investment approach is structured around four interconnected strategies: Landmark Developments, Living & Hospitality, Supply-Chain Infrastructure, and Sports & Entertainment. These strategies underscore its focus on strategically deploying equity capital to generate long-term value in properties, brands, and businesses.
Through these strategies, Cain supports significant developments and businesses in key cities like London, Miami, New York, and Beverly Hills. Its portfolio also includes brand-driven investments such as Aman and Delano, hospitality and leisure businesses like Prezzo and Swingers Crazy Golf, sports platforms including the Trent Rockets, The St James, and The St James Academy, and a supply-chain infrastructure portfolio in Europe valued over $1.5 bn (€1.3 bn).
Jonathan Goldstein, co-founder and CEO of Cain, commented: “The refreshed Cain brand reflects the focus and maturity of our business. It speaks to our ambition to build lasting value – to shape places, brands, and experiences that resonate far beyond bricks and mortar. We remain centred on our core markets in the United States and Europe, while continuing to broaden our reach through real estate and brand-driven ventures in partnership with Eldridge Industries. Above all, we aim to do so with discipline and through genuine partnership, creating outcomes that endure for our investors and the communities we serve.”