ICG Real Estate has granted Arada London a £152 mln (€175 mln) loan to finance the acquisition and development of a 251‑unit residential project at 100 Avenue Road in Swiss Cottage, North‑West London.

100 Avenue Road in Swiss Cottage, NW London
This marks the third collaboration between ICG and Arada London, highlighting strong confidence in Arada’s development capabilities.
The project, already under construction by Arada London on a 0.38‑hectare site, includes two buildings: a 25‑storey tower with 172 for‑sale units and luxury amenities (concierge, gym, pool, golf simulator, co‑working space), and a separate 5–7‑storey block with 79 affordable social rented homes and three retail units.
Expected to be completed by autumn 2028, the development is strategically located next to Swiss Cottage Underground Station, Hampstead Theatre, and Swiss Cottage Leisure Centre. This project will deliver much-needed housing, including significant affordable homes, to a highly desirable area known for its excellent transport links, proximity to green spaces like Hampstead Heath and Regent's Park, and top schools.
Jai Patel, managing director at ICG Real Estate, commented: “Arada London has an impressive track record of delivering large-scale, landmark developments across the city of London and we are delighted to be collaborating with them on our third transaction together.
Marc Eden, investment director, Arada London, added: “ICG Real Estate combines disciplined underwriting with a strong understanding of how residential projects are delivered in practice, from start to finish. At 100 Avenue Road, the ICG team proved that they share Arada London’s clear focus on quality, sustainability and long-term value, alongside the delivery of critical affordable housing. We are pleased to be working together again to bring forward a high-quality scheme in a well-connected part of London.”
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