KanAm Grund & Barceló partner for European hotel expansion

KanAm Grund Group and Barceló Hotel Group have formed a strategic partnership to expand their hotel portfolios across Western and Northern Europe.

Barcelo Margaritas hotel

This collaboration aims to leverage their combined expertise for new investment opportunities in the hospitality sector.
The joint venture will focus on acquiring 4- and 5-star business and leisure hotels in prime locations within major and secondary cities across Western and Northern Europe. Target markets include Germany, Austria, Switzerland, France, Benelux, UK & Ireland, the Nordics, and Italy. Investment strategies will vary, ranging from operator changes and refurbishments to complete redevelopments, including conversions of office buildings into hotels.
Following these acquisitions, the Barceló Hotel Group will manage the hotel operations under long-term lease agreements, ensuring consistent operations, high guest satisfaction, and sustained value for all involved parties.
Olivier Catusse, managing partner and CEO at KanAm Grund Group, stated: “This strategic partnership allows us to seize high-potential opportunities in a sector where we see future growth by leveraging our pan-European local presence for sourcing, whilst also benefiting from the operational track record of one of the most recognized names in global tourism”.
Anthony G. Bull-Diamond, managing director at KanAm Grund Group, commented: “At the same time our alliance will create value driving synergies for both organizations, enabling us to generate attractive returns for our investors”.
Raúl González, CEO EMEA at Barceló Hotel Group, added: “As a global brand in the premium hotel space, this collaboration with KanAm Grund Group allows us to extend our proven hospitality concept into Europe’s most vibrant urban centres. We bring to the table decades of experience in delivering innovative, high-quality guest experiences and see this partnership as a unique opportunity to unlock underutilized real estate and anticipate the trends shaping tomorrow’s travel. Together, we aim to create hotels that delight guests, reward investors, and strengthen the local communities we serve”.
Barceló Group is the second-largest hotel group in Spain and the 32nd largest hotel group internationally, focused on 4- and 5-star city and resort hotels, managing over 65,200 rooms across over 300 hotels in 30 countries worldwide.