Landmark Properties enters UK Market with London site

US student housing developer Landmark Properties has made its first land purchase in the UK, acquiring a prime site on William Road in central London. 

William Road

Facilitated by Knight Frank, this acquisition will lead to a new development offering 225 purpose-built student beds and premium amenities.
Strategically located in Zone 1, the site is a short walk from University College London (UCL), Euston Station, and Regent's Park, placing students near major academic and medical institutions.
This London acquisition is the first of several UK projects Landmark has secured recently, as part of a national strategy to develop distinctive student housing in key university cities and prime central London areas. The company currently has over 3,000 beds in its UK development pipeline.
Landmark is collaborating with UK student accommodation provider Centurion Corporation on the William Road project. The development will feature well-designed communal areas and advanced amenities, emphasizing Landmark's dedication to quality, community, and innovation for students.
Wes Rogers, chairman and CEO of Landmark Properties, said: “Closing our first development deal in the UK represents a huge milestone for Landmark. We’re excited to bring much-needed high-quality PBSA to the UK.”
Kong Chee Min, CEO of Centurion Corporation Limited, commented: “We are pleased to partner with Landmark Properties on this strategic entry into London. Centurion brings deep operational experience and a strong track record in managing student accommodation, with a global PBSA footprint across the UK, Australia, the United States, and China. Together with Landmark’s proven development expertise, we are excited to expand our operational excellence to London, our sixth city in the UK, and deliver a premium purpose-built student accommodation.”
Rupert Strutt, a partner in the Student Property team at Knight Frank, added: “Landmark’s debut UK investment is a significant cross-border play by one of the largest US student housing providers. Their entry into London is a significant vote of confidence in the sector’s resilience and long-term growth. There is a great appetite for well-located, high-quality schemes and overseas investors are particularly attracted to UK PBSA as the demand continues to outstrip supply. As we progress through 2025, the sector remains well-positioned for another year of robust investment.”