Marcel Kucher to succeed René Zahnd as CEO of Swiss Prime Site

Effective January 2026, Marcel Kucher will take over as CEO of real estate group Swiss Prime Site, succeeding René Zahnd, who has led the company since January 2016.

Marcel Kucher

Kucher, currently the CFO since July 2021, has been a pivotal figure in transforming Swiss Prime Site into a specialized real estate company with a focus on its property portfolio and asset management. He spearheaded the company's capital recycling strategy and was instrumental in developing a new financing strategy that earned the company a strong A3 rating in 2022. 
Before joining Swiss Prime Site, Kucher began his career at McKinsey & Company, then built and led a-connect offices in Zurich and the USA. From 2011 to 2021, he served as CFO and COO of Peach Property Group, where he revamped its strategic direction and implemented new systems. 
The Board of Directors unanimously selected Marcel Kucher due to his strong combination of strategic insight, operational capabilities, experience in change management and acquisitions, and extensive background in corporate finance.
René Zahnd is stepping down after nearly a decade as CEO, having collaboratively planned his succession with the Board. During his tenure, Zahnd guided Swiss Prime Site through significant transformation, overseeing strategic divestitures and acquisitions.
Ton Büchner, chairman of the Board: “The Board is very pleased to have found an excellent successor as the CEO for Swiss Prime Site. Marcel Kucher’s experience in a variety of real estate businesses and his strategic development and operational execution skills make him very suitable to direct Swiss Prime Site into the next stage of development. On behalf of the entire Board of Directors, I thank René Zahnd very much for his 10 years of strategic contributions and service as the CEO of the company.”
René Zahnd, CEO, added: “It has been a true privilege to lead Swiss Prime Site over the past decade. Together with a talented and dedicated team, we have transformed the company into a leading force in the Swiss real estate market. I am proud of what we have achieved together and deeply grateful for the trust placed in me by the Board, our employees, and stakeholders. As I hand over the reins, I do so with confidence in the company’s future and great respect for the people who will continue to shape its ongoing success.”