Numa Group launches 'Native by Numa' premium hospitality brand

European hospitality platform Numa Group is launching a multi-brand strategy, introducing 'Native by Numa' as its premium, high-touch lifestyle hospitality brand. 

Native by Numa - London Hyde Park

This expansion, following the acquisition of Native Places in the UK, allows Numa to cater to a wider range of travellers, from tech-savvy guests to experience-seeking connoisseurs.
The core Numa brand will continue to offer tech-enabled, convenient experiences, while Native by Numa will focus on boutique luxury with personalized service and locally-inspired design. Numa is targeting key European cities like Rome, Paris, and Vienna for Native by Numa's expansion, seeking properties in central, culturally rich neighbourhoods.
The expansion strategy aims to attract real estate investors with properties of 80-300 units, leveraging Numa's technology platform for efficiency. 
Numa operates 10,000 signed and live units across 42 cities in 15 countries, managing assets valued at over €2.5 bn. 
Christian Gaiser, CEO, Numa Group SE, commented: "The launch of our multi-brand strategy, with ‘Native by Numa’ as our new premium offering, marks a pivotal moment for NUMA Group. It reflects our deep understanding of the evolving needs of the modern traveller. ‘Native by Numa’ allows us to unlock the full potential of unique properties in prime European locations, offering guests unforgettable stays and providing our real estate partners with an optimised, high-performing asset class."
Olivia Immesi, CEO of Native Places, added: "The launch of Native by Numa across Europe is a testament to the power of combining authentic, high-touch hospitality with smart, scalable technology. We have always been dedicated to creating spaces with soul that are rooted in their local neighbourhoods. Now, powered by Numa’s digital hospitality platform, we can further elevate the guest experience while delivering superior operational efficiency."
Native by Numa currently has a portfolio of 20 properties and 1,000 signed units across five cities in the UK and has already signed one property in Spain with a repeat partner.