Swiss Life AM appoints head of Marketing & Corporate Communications

Tim Alexander has been appointed as the new Head of Marketing & Corporate Communications at Swiss Life Asset Managers, effective November 17, 2025. 

Tim Alexander

This is a new, cross-border role where he will be responsible for modernizing marketing and communications to support the company's growth, drawing on his experience in team transformation.
He will report to Per Erikson, CIO of Swiss Life, and will also join the Extended Executive Committee of Swiss Life Asset Managers as an executive director. Alexander's main objectives are to make the new department more customer-centric, develop it further, and prepare it for future challenges.
Before this role, Tim Alexander was the head of global brand & marketing at Deutsche Bank, where he established their customer management division. He also held leadership positions at Swisscom (head of marketing & communications) and Telefonica (O2) in Germany (Vice President Brand Management).
Per Erikson, CIO of Swiss Life, said: “In Tim we have gained a manager with excellent communication skills with many years of experience in transformation. He will focus on our customers, holistic strategies, seamless processes and personal as well as digital marketing activation. This will allow us to live up to our ambition of developing one of the most modern marketing and corporate communications teams in the asset management market.” 
Mark Fehlmann, head of sales at Swiss Life Asset Managers, added: “Marketing and corporate communications are closely linked in the age of personalisation, digitalisation and real-time communication. We want to take this development into account. With Tim we have found the right person for this teaming up.”